Why buy jewellery at auction?

Buying jewellery at an auction can be a smart move for several reasons, especially if you know what you're doing or are willing to do some research. Here's why it might be a good idea:

Advantages of Buying Jewellery at Auction
  1. Better Value for Money
    • Auction prices can be lower than retail, retail jewellery shops can have quite big mark-ups on their items and so the potential savings at auction can be sizable.
  2. Access to Unique and Rare Pieces
    • Our auctions often feature vintage, antique, estate, or designer jewellery that's hard to find elsewhere.
    • You might come across one-of-a-kind items not available in stores.
  3. Provenance and Authenticity
    • We can provide verified appraisals, origin details, and gemstone certifications.
    • You know exactly what you're buying—no guesswork with materials or stones.
  4. Transparent Bidding Process
    • You can see what others are willing to pay, which can keep pricing fair (depending on demand).
    • No pressure from salespeople or commission-based advice.
  5. Investment Potential
    • Well-chosen pieces (especially signed or rare ones) can appreciate in value over time.
 
Sustainability Benefits of Buying Jewellery at Auction

1. Reduces Demand for New Mining
New gold and gemstone mining has significant environmental and ethical costs (deforestation, water pollution, labour exploitation).
Buying pre-owned or estate jewellery prevents the need for additional resource extraction.

2. Extends the Life Cycle of Materials
Auction jewellery is typically vintage, antique, or second hand—giving a second (or third) life to a durable, high-value item.
This is a circular economy approach: reuse rather than produce new.

3. Often Ethically Superior
Older jewellery predates modern unethical supply chains (e.g., conflict diamonds, poor labour practices).
 
Why buy jewellery at auction?